2023 Rolex calls time on Cellini and Milgauss best watches
Rolex launched most of its modern Cellini collection in 2014 as a classic watch line that falls more into the formal wear category than the professional sports models that dominate the men’s market today for the brand.
It was designed to meet the requirements of nuclear scientists, withstand magnetic fields of up to 1,000 gauss.
This ability, like the ability of a submarine to survive at depths underwater that few can reach, is no longer a practical necessity but more of a horological history appreciated by collectors.
It was long expected that copy Rolex would drop both collections so that it could focus more of its production on the most sought-after watches with long waiting lists.
Watches suspected to be on the chopping block tend to rise in value on the secondary market.
Cellini is not a particularly good investment, but the owners of Michaels did see the value of their assets rise to a peak last year, with a watch retailing at £7,850 worth around £13,000. However, It has since fallen back to around £10,000 on the secondary market.