Is Rolex leaping the Metaverse?
Rolex doesn’t even do e-commerce yet, but is it about to leap the Metaverse? Do you know why?
I stumbled across a trademark application filed by Rolex in the U.S. with all sorts of interesting concepts associated with the Rolex name that the company seems keen to protect. The trademark application is basically an attempt to prevent anyone other than imitation Rolex from using its name in a long list of activities.
These activities include.” Downloadable software containing virtual objects, digital collectables and non-fakeable tokens (NFTs); downloadable digital files verified by non-fakeable tokens (NFTs); downloadable computer software used as digital wallets; software capable of virtually displaying products such as artwork, photos, images, and sounds, avatars, watches.
Rolex is also protecting financial matters, listed.” Monetary matters; financial sponsorship and sponsorship services; financial and cryptocurrency transactions with the help of NFTs (non-fungible tokens) and blockchain technology; virtual currency exchange transactions; electronic transfers of currencies and virtual currencies; services for managing digital currency (cryptocurrency) assets; providing information on currency exchange; and providing online financial information.”
The application even includes.” Design and development of gaming and virtual reality software; development of metadata software; development of virtual asset software; non-downloadable computer software for designing, producing and modifying animated and non-animated digital designs for watches, smartwatches and smartwatches and jewellery.”
This may be intended to prevent other parties from using the Rolex name in any of their activities. But it could also be a signal that Rolex is preparing to take a step towards the Metaverse, NFT and other virtual assets.
Rolex Prepares to Boost Watch Production with New $1 Billion Factory.
Rolex has reportedly purchased 100,000 square meters of land in Bulle, western Switzerland, and plans to build a factory employing up to 2,000 people.
The Swiss watchmaker did not confirm the news of the Bulle development, which state broadcaster RTS released. Still, Olivier Curty, president of the Swiss cantonal council in Fribourg, expressed optimism that all administrative hurdles would be cleared to ensure the development went ahead.
He described copy Rolex‘s plans as “a project of rare scale. He added.” This major investment will create a very large number of jobs. The project is on the right track, and the Fribourg authorities will do everything possible to ensure its success.”
No information yet on what Rolex plans to do with its Bulle factory. Still, any additional capacity that results in an increased supply of finished watches will relieve authorized dealers and their customers, whose demand has far exceeded supply over the past two years.
